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How to Run a Radio Station

If you dream of running your own web radio station, and are looking for a way to go about getting started, then you are in the right place. Here, we can help you figure out where to begin as well as offer you the right tools required for your setup. This guide will also give you an insight into the basic workings of web radio, as well as the tools of the business.

Web radio broadcasts its service via the Internet using specific radio servers, in very much the same manner in which traditional radio works in terms of its format, as well as presentation. Technological advances over the past two decades have served to create an ease of access, meaning that all you need to get started as a web radio host are a computer, a collection of music, and an Internet connection. This can be done with great ease from the comfort of one’s own home, or a place that has minimal equipment, and without the need for traditional transmitting equipment.

With the right equipment you one will have a good foundation for creating a strong brand. If you have a radio station/show with lots of viewers this can then be capitalized in many different ways. The most common one is through different types of commercials. One good example of this is commercials that you hear on radio in UK about free spins at online casinos.

Getting Started

There exist three different software programmes for the broadcasting of live radio. Getting started will only require a decent computer with an Internet connection, as well as a soundcard. Special encoding software on your computer will serve the purpose of transmittingan audio signal to our own server’s radio server software, via the Internet.

After this procedure, the encoding software has to then translate and format the audio signals into a product that is of a stream-able quality, one that will permit the data to transfer at a much faster pace. Software will then broadcast the received audio signal via an Internet connection, allowing listeners the world over to connect using specific links that will direct them to a player of their own preference.

The players of choice can be standalone players, such as VLS, iTunes, Winamp, Windows Media Player or a flash player that is embedded within the station’s website itself. External servers help to ease the pressure and requirements for a rather large amount of bandwidth, which is needed to connect listeners.